Primary Focus

The Parents’ Guide to Elementary School

Hi, I’m Natalie, your guide through the school system, and your partner in navigating it with confidence.

Support your child’s learning journey with real answers, expert insights, and approachable advice and strategies from someone who fosters academic growth and partnerships. That’s where I come in.

I offer clarity, context, and conversation through keynote speaking and workshops for schools, businesses, and parent groups.

Follow on Instagram, watch videos, and subscribe to my YouTube channel.

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I came in with little knowledge and feel more knowledgeable with immediate next steps- thank you!

Megan

I learned a lot about the magnet zones and its impact on applications. I had no idea about tracks. I walked away with a ton of new information to choose my child’s school.

Amanda

The Primary Focus Workshop is extremely informative. Natalie is engaging and answered all the questions we had. I highly recommend this workshop anyone trying to navigate schools in Charlotte.

Katy

Jan 07

The School Choice Call

Did you child get accepted to a few elementary schools? How to Choose the Right School for Your Child. You’ve done the research. You went on tours and applied. Now comes the hardest part: choosing which elementary school your child will attend in Charlotte, NC.

Jan 7, 2026

3 min read

Dec 17

School Trends Report 2026

Language Programs, AI in elementary schools, Parent Volunteers and more- Natalie from Primary Focus predicts trends for elementary schools in 2026.

Dec 17, 2025

1 min read

Dec 12

2025 Teacher Gift Guide: Thoughtful, Easy Gifts Teachers Truly Love

Discover the best 2025 teacher gift ideas for Christmas to show appreciation. Find easy individual gifts, thoughtful DIY crafts, personalized teacher gifts, and group gift ideas for room parents. Perfect for teachers, teacher assistants, and school staff.

Dec 12, 2025

2 min read

Oct 08

Let's Talk Schools in Charlotte!

How to decide between elementary schools in Charlotte, NC

Oct 8, 2025

3 min read

Sep 30

What's the Difference Between Public, Private, Magnet, Homeschool, & Charter Schools?

Confused about the different types of schools in the U.S.? This guide breaks down the difference between public, charter, magnet, private schools, and homeschooling so you can choose the best fit for your child.

Sep 30, 2025

16 min read

Sep 26

4th Grade Parenting Playbook: Tweens, School & Growing Up

Favorite Advice for Fourth Grade Parents. Is Your Child Ready for 4th Grade? Here’s What You Need to Know!

Sep 26, 2025

23 min read

Sep 06

Mahmud v. Taylor: The Supreme Court Case Shaping LGBTQ+ Books in Schools

The Supreme Court’s ruling in Mahmud v. Taylor sets a new precedent on LGBTQ+ children’s books in schools. Here’s what it means for parents, teachers, and kids.

Sep 6, 2025

22 min read

Jul 01

How the Supreme Court Is Reshaping Public Education in 2025

The Supreme Court just ruled on key education cases. Learn how these decisions affect public schools, religious charters, LGBTQ+ books, and more.

Jul 1, 2025

4 min read

Jun 02

Kindergarten and Schools in Charlotte, NC

Choosing the right elementary school in Charlotte, NC can be tough. Whether you’re comparing CMS, magnet, or private schools, our expert workshops help you navigate your options and find the perfect fit for your child’s success.

Jun 2, 2025

2 min read

May 30

The Right School

Montessori? STEM? IB School? Get my top tips for navigating magnet schools delivered straight to your inbox – for free. These practical, easy-to-follow insights will help you decide which style of school is right for your child.

May 30, 2025

21 min read

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